220 MKT SE – IL - MKT- 04 Digital Marketing

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220 MKT SE – IL - MKT- 04 Digital Marketing – I

MBA SEM-II 2021-22 Online Exam

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030

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MBA SEM-II 2021-22 Online Exam

Total Questions : 25
Per Questions Mark : 1
Passing Mark : 10

Which of the following Is not a typical inbound marketing tactic?

A. Direct mail

B. Content creation

C. Lead nurturing

D. PPC

Clear selection

Which of the following is true about Blogs and Wikis?

A. Blog is an advanced form of Wiki

B. Wiki is centered around one person, while blog is many to many

C. Blog is centered around one person, while wiki is many to many

D. Blogs have comments while wikis do no.

Clear selection

What does SMART stand for in SMART goal?

A. Source, Measurable, Attractive, Relevant and Timely

B. Specific, Measurable, Attractive, Relevant and Timely

C. Sustainable, Measurable, Attractive, Relevant and Timely

D. Source, Medium, Attractive, Relevant and Timely

Clear selection

Which of the following is the correct depiction of Digital Marketing?

A. E-mail Marketing

B. Social Media Marketing

C. Web Marketing

D. All of the above

Clear selection

Which of the following is incorrect about digital marketing?

A. Digital marketing can only be done offline

B. Digital marketing cannot be done offline.

C. Digital marketing requires electronic devices for promoting goods and services.

D. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

Clear selection

Which of the following is involved in the digital marketing process?

A. RSA

B. Voice Broadcasting

C. Podcasting

D. All of the above

Clear selection

What is considered while creating a front page of the website or homepage?

A. References of other websites

B. A brief elaboration about the company

C. Logos portraying the number of awards won by the web designer

D. None of the above

Clear selection

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

A. Internet Marketing

B. Direct Marketing

C. Electronic Marketing

D. Interactive Marketing

Clear selection

Which of the following is not specifically required by the search engines?

A. Poor user experience

B. Keyword stuffing

C. Buying links

D. All of the above

Clear selection

Which of the following factors are responsible for leaving an impact on the Google PageRank?

A. The text depicting inbound links to a page of a website.

B. A total number of inbound links to a website's page.

C. The subject matter of the site providing the inbound link to a page of a website.

D. The number of outbound links on the page that contains the inbound link to a page of a website.

Clear selection

Which of the following is the correct depiction of optimization strategy?

A. Orange Hat Techniques

B. Grey Hat Techniques

C. Shady Hat Techniques

D. Blue Hat Techniques

Clear selection

Which of the following is the correct name for Facebook's ranking algorithm?

A. Face Rank

B. Edge Rank

C. Like Rank

D. Page Rank

Clear selection

Micro-blogging can be defined as __________.

A. Mobile related blogs

B. Blogs posted by companies instead of an individual

C. Blogs encompassing limited individual posts, which are typically limited by character count.

D. None of the above

Clear selection

Which of the following is the correct abbreviation CMS?

A. Content Maintenance Site

B. Content Maintenance System

C. Content Management System

D. Content Marketing System

Clear selection

Which of the following metric is used for tracking the status of email marketing?

A. Conversion Rate

B. Open Rate

C. Bounce Rate

D. All of the above

Clear selection

In what ways can site traffic help in assessing the market value?

A. There is no association between the site traffic and marketing

B. Product sales from the company website can be attributed directly to the marketing campaign

C. Overall site traffic can be followed, and a general idea of marketing’s impact can be determined

D. Ads can send receivers to a specific landing page, which can be tracked

Clear selection

Name the features offered by LinkedIn for paid business accounts.

A. Facilitate posting pictures

B. Facilitate to connect directly and send messages to people

C. Ability to post in Groups and create a Group

D. Ability to block users

Clear selection

In mobile marketing, the full form of LBS is __________.

A. List-based service

B. Location-based service

C. Lead-based service

D. None of the above

Clear selection

Which of the following formulas is used by Pay-per-click?

A. Ads clicked (#) / Advertising cost ($)

B. Ads clicked (#) * Advertising cost ($)

C. Advertising cost ($) + Ads clicked (#)

D. Advertising cost ($) / Ads clicked (#)

Clear selection

Which of the following factors leads to a Successful PPC Advertisement?

A. Quality Score

B. Improved Landing Page Quality

C. Selecting Relevant Keywords

D. All of the above

Clear selection

Which of the following features corresponds to the role of the lead nurturing platform?

A. A/B Testing

B. Campaigning

C. Landing Page Creation

D. All of the above

Clear selection

In the email campaign, __________ delivers the advertisements into the group of targeted customers.

A. Spamming

B. Spamming

C. Direct email marketing

D. Indirect email marketing

Clear selection

Creative marketing can be defined as __________

A. A marketing department entailing several employees.

B. The brand value of an organization.

C. A set of schemes undertaken by the organization for distributing the marketing material.

D. The marketing content and its inventive aspect.

Clear selection

In the email campaign, __________ delivers the advertisements into the group of targeted customers.

A. Spoofing

B. Indirect email marketing

C. Direct email marketing

D. Spamming

Clear selection

Which of the following is the most common delivery channel in terms of mobile marketing?

A. Graphic

B. Text

C. Voice call

D. Search engine marketing

Clear selection

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